Pitney Bowes (A Fortune 500 Company)
Stamford, CT
Senior Manager, Online Marketing - 10/07 – Present

• Responsible for interactive marketing in support of product launches and promotions including web development, creative, content and all analytics.
• Managed SEM campaigns generating more than $1MM in annual revenue.
• Managed 600-member affiliate marketing program producing 1,000+ orders/year.
• Key member of Pitney Bowes Rate Change Team responsible for all web content and customer communications related to bi-annual USPS, UPS and FedEx postal rate changes.
• Owner of "Mailstream Matters" – Pitney Bowes' monthly customer newsletter. Led strategy and content development, grew subscriber base from 3k to 24k in less than 6 months.
• Initiated consolidation of Pitney Bowes’ SEO and SEM efforts across business units resulting in increased page rankings and significantly lower costs.
• Managed interactive media and creative agencies.
• Collaborated with senior leadership, product marketing and IT.

• Implemented and managed customer acquisition and revenue-producing programs for CSTV.com’s broadband offerings including Search Engine Marketing, Online Advertising, Affinity Marketing, Affiliate Marketing and Email Marketing.
• Strategy, Content and Creative Direction for product messaging and communications including banners, landing pages, emails and other promotional materials.
• Developed customer retention programs including surveys, promotions, testing and analysis.

• Launched and Managed Affiliate Marketing Programs for Sheraton, Westin and FourPoints.
• Online strategy and planning director for Sheraton and FourPoints branded sites.
• Executed and optimized site promotions and marketing initiatives contributing to more than $450 million in online revenue.
• Coordinated efforts between brand, external creative agencies and internal production, development and QA teams.
• Created online reporting format standardized across all Starwood brands.

• Responsible for creation, implementation and management of all web site copy and graphics.
• Creative architect for priceline online advertising, including partnerships with eBay and AOL.
• Supervision of 2 person design team.

• Managed and maintained 6 million name opt-in email file.
• Planned, wrote and executed more than 400 promotional e-mail campaigns generating more than $120 million in revenue.
• Shaped and implemented customer retention strategies through email.
• Developed and managed list rental program generating more than $2 million in revenue.

• Designed, wrote and edited promotional and transactional emails for all product lines.
• Created and edited web site content including transaction paths, help pages and FAQ's.
• Designed, wrote and oversaw production of and revisions to priceline product brochures.